ChoiceOne Financial Services, Inc.

ChoiceOne Financial Services, Inc.

Financial Services

NASDAQ:COFS · NASDAQ Capital Market

Market Cap $487.74M Beta 0.63 P/E (TTM) 8.8
$32.57 +0.46%

+$0.15 today

52W Low $26.10High $35.40

Vol 0.07M · Avg 0.07M

EPS (TTM)$3.72
Div Yield3.50%
Banks - Regional

Management

Put operating results in leadership context

Review returns on capital, executive background, insider transactions, and growth quality to judge whether management is compounding value well.

Return Metrics

ROE, ROIC & ROA over time

Management

ROE

6.1%

avg 8.7%

ROIC

3.5%

avg 5.9%

ROA

0.6%

avg 0.9%

Analysis

ROE is currently the strongest return metric at 6.1% versus its period average of 8.7%. 0 of 3 return metrics are above their quality threshold, which helps indicate how efficiently the company turns capital and assets into profit.

Management

Key executives, compensation & ownership

Management
NameTitleCompensationTenureAgeShares OwnedOwnership %

Kelly J. Potes

Chief Executive Officer & Director$921,000.0064$13,511.500.09%

Michael J. Burke Jr.

President & Director$661,477.0056$13,511.500.09%

Adom J. Greenland

Chief Financial Officer, Executive Vice President, Secretary & Treasurer$457,601.0045$17,800.470.12%

Bradley A. Henion

Executive Vice President & Chief Lending Officer$443,529.0056$6,313.460.04%

Lee A. Braford

Senior Vice President & Chief Credit Officer of ChoiceOne Bank$141,055.0065$0.00<0.01%

Bart E. Jonker

SVP of Risk Management & Compliance Officer

Ryan Wolthuis

SVP of West Michigan & Senior Lender

Steven DeVolder

Senior Vice President & Senior Trust Officer66$17,038.910.11%

Trenton J. Hancock

SVP & Head of Retail Banking$13,511.500.09%

Shelly Childers

Senior Vice President & Chief Information Officer63$0.00<0.01%

Peter Batistoni

Senior VP of Senior Lender East Market Mortgage Sales Executive60$0.00<0.01%

Robert G. Michel

SVP & Operations Officer$0.00<0.01%

Danielle Chateauvert

Vice President of Marketing

Heather D. Brolick

EVP Human Resources66$13,098.910.09%

Insider Trading

SEC Form 4 transactions — last 12 months

Management

Buys

8

$404,337.00

Sells

1

$443,400.00

Net Sentiment

$39,063.00

Net selling

Most Active

McConnell Gregory A

3 transactions

DateInsiderTypeSharesPriceValue
Mar 12, 2026

Greenland Adom

Indirect

Buy500$27.40$13,700.00
Mar 11, 2026

Burrough Eric E

Direct

Buy5.0K$27.50$137,500.00
Mar 6, 2026

McConnell Gregory A

Direct

Buy1.1K$27.94$29,337.00
Mar 3, 2026

McGinnis Bradley F.

Indirect

Buy1.0K$29.15$29,150.00
Feb 27, 2026

Burke Michael J. Jr.

Indirect

Buy250$28.58$7,145.00
Feb 13, 2026

McConnell Gregory A

Direct

Buy1.0K$29.00$29,000.00
Feb 13, 2026

McConnell Gregory A

Direct

Buy550$29.10$16,005.00
Feb 11, 2026

PETTY BRIAN P

Direct

Sell15.0K$29.56$443,400.00
Nov 17, 2025

Burrough Eric E

Direct

Buy5.0K$28.50$142,500.00

Analysis

Insiders reported 8 buys worth $404,337.00 and 1 sells worth $443,400.00 over the last 12 months. That adds up to net selling of $39,063.00. McConnell Gregory A was the most active insider with 3 transactions.

Growth Analysis

Historical CAGR & forward analyst estimates

Metric 10yr5yr3yr Fwd Est.
EPSN/AN/A+10.5%
+7.3% (12yr)2 analysts
RevenueN/AN/A-0.1%
+17.2% (12yr)1 analysts
Net IncomeN/AN/A+10.5%
+20.1% (12yr)1 analysts
EBITN/AN/A+11.1%
+16.1% (12yr)1 analysts

Analysis

Recent growth has been strongest in EBIT at +11.1% over three years. Forward estimates point to Net Income at +20.1% (12yr), giving you a quick check on whether expectations are accelerating or cooling.

Who manages COFS?

ChoiceOne Financial Services, Inc. (COFS) lists 14 active executives. The top listed executive is Michael J. Burke Jr., President & Director.

Are COFS insiders buying or selling?

Recent insider activity shows net buying of $2.71M.

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