MediaAlpha, Inc.

MediaAlpha, Inc.

Communication Services

NYSE:MAX · New York Stock Exchange

Market Cap $506.02M Beta 1.16 P/E (TTM) 13.5
$9.45 +1.07%

+$0.10 today

52W Low $7.09High $13.92

Vol 0.36M · Avg 0.58M

EPS (TTM)$0.70
Internet Content & Information

Management

Put operating results in leadership context

Review returns on capital, executive background, insider transactions, and growth quality to judge whether management is compounding value well.

Return Metrics

ROE, ROIC & ROA over time

Management

ROE

615.9%

avg 271.9%

ROIC

-7.3%

avg 19.4%

ROA

6.7%

avg -0.5%

Analysis

ROE is currently the strongest return metric at 615.9% versus its period average of 271.9%. 2 of 3 return metrics are above their quality threshold, which helps indicate how efficiently the company turns capital and assets into profit.

Management

Key executives, compensation & ownership

Management
NameTitleCompensationTenureAgeShares OwnedOwnership %

Steven Yi

Co-Founder, Chief Executive Officer, President & Director$1.39M56$2.88M5.33%

Eugene Nonko

Co-Founder, Chief Architect & Director$1.18M45$1.23M2.27%

Patrick R. Thompson

Chief Financial Officer & Treasurer$971,251.0046$1.12M2.07%

Jeffrey Coyne

General Counsel & Secretary$845,947.0059$604,187.001.12%

Amy Yeh

Chief Technology Officer$829,296.0047$569,985.001.05%

Keith Cramer

Chief Revenue Officer & Head of PC$827,044.0045$302,057.000.56%

Jeffrey Sweetser

Senior Vice President of Supply Partnerships and Head of Health & Medicare$604,187.001.12%

Insider Trading

SEC Form 4 transactions — last 12 months

Management

Buys

0

$0.00

Sells

142

$12.74M

Net Sentiment

$12.74M

Net selling

Most Active

Nonko Eugene

66 transactions

DateInsiderTypeSharesPriceValue
Jun 10, 2026

Nonko Eugene

Direct

Sell3.2K$10.00$32,013.84
Jun 10, 2026

Nonko Eugene

Indirect

Sell20.0K$10.00$200,034.00
Jun 5, 2026

Yeh Kuanling Amy

Direct

Sell3.0K$8.89$26,668.80
May 15, 2026

Cramer Keith

Direct

Sell13.0K$8.05$104,686.40
May 15, 2026

Yeh Kuanling Amy

Direct

Sell12.0K$8.05$96,639.60
May 15, 2026

COYNE JEFFREY B

Direct

Sell5.0K$8.10$40,476.50
May 6, 2026

Yi Steven

Direct

Sell4.0K$9.14$36,544.80
May 5, 2026

Yi Steven

Direct

Sell4.0K$8.93$35,720.00
May 4, 2026

Yi Steven

Direct

Sell4.0K$9.05$36,200.00
Apr 29, 2026

Nonko Eugene

Direct

Sell25.6K$10.01$256,236.68

1–10 of 142

Analysis

Insiders reported 0 buys worth $0.00 and 142 sells worth $12.74M over the last 12 months. That adds up to net selling of $12.74M. Nonko Eugene was the most active insider with 66 transactions.

Growth Analysis

Historical CAGR & forward analyst estimates

Metric 10yr5yr3yr Fwd Est.
EPSN/AN/AN/A
N/A2 analysts
RevenueN/AN/A+4.0%
+17.1% (8yr)3 analysts
Net IncomeN/AN/AN/A
N/A3 analysts
EBITN/AN/AN/A
N/A3 analysts

Analysis

Recent growth has been strongest in Revenue at +4.0% over three years. Forward estimates point to Revenue at +17.1% (8yr), giving you a quick check on whether expectations are accelerating or cooling.

Who manages MAX?

MediaAlpha, Inc. (MAX) lists 7 active executives. The top listed executive is Steven Yi, Co-Founder, Chief Executive Officer, President & Director.

Are MAX insiders buying or selling?

Recent insider activity shows net selling of $13.13M.

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